According to various reports, renowned online casinos PartyGaming- a parent company of Party Poker and Bwin are currently in merger talks that could create a multi-billion pound "gambling giant". Finally, after following the US government’s decision to delay implementing the UIGEA for 6 months, the possibility of the online gaming ban in the US being overturned has become increasingly more likely, and mergers are now becoming seen as an important way that companies could consolidate their positions in the internet gaming market.

Earlier this year, PartyGaming settled with the US Department of Justice for $105 million dollars. Many people believed that this settlement would lead to increased acquisition activity by PartyGaming, and this certainly appears to be the case.

“Speculation about consolidation in the online gaming sector has been rife in recent months, A tie-up between PartyGaming and Bwin would be logical given the former’s ambition to grow its presence in sports betting, an area where the Austrian group has particular strength. PartyGaming, based in Gibraltar, is best known for offering poker and casino games. It seems likely that if the two businesses can agree a tie-up, the deal would be structured as a merger of equals.” Said by a Sundat Times newspaper reporter.

A merger between the two online gambling sites, if it were to take place, would create an online gambling giant. PartyGaming trades on the London Stock Exchange and is valued at around 1 billion pounds, while Bwin trades on the Vienna stock exchange and is valued at around 1.2 billion pounds. Any new operation would have an estimated value in excess of £2 billion, could offer the whole range of gambling activities to its customers, and would be well placed to exert considerable control over the currently scattered state of the online gaming market.

About Bwin online casino: Bwin has one of the largest online sportsbook operations in the world, while PartyGaming has the fourth largest online poker room.

About PatryGaming online casino: PartyGaming wants to expand its sports betting business, while Bwin is eager to increase their online poker numbers. A merger between the two companies would seem to make a great deal of sense.

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